America's Nightmare Detournement
This product is currently sold out.
In July 2016 I went on a PURE EVIL PICKERS trip across the USA, visiting the following cities. Now I'm starting to pick a few choice UK pieces, and I was struck by this iconic torn ad, harvested from the billboards of London.
Each piece is an unique work of art..
Stencil Spray Paint with freehand PURE tags on 154 x 100 cm multilayered Advertising poster. Sweet Pickings indeed.
IT LOOKS SICK. We'll also ship it out with a COA and drips and blobs (as pictured)
Detournement can be defined as a variation on previous work, in which the newly created work has a meaning that is antagonistic or antithetical to the original. The original media work that is détourned must be somewhat familiar to the target audience, so that it can appreciate the opposition of the new message. The artist or commentator making the variation can reuse only some of the characteristic elements of the originating work.